Kenmaster is a home improvement brand offering household supplies and appliances ranging from cooking, cleaning, automotive to DIY products.
Being a veteran player in the industry, Kenmaster is most well-known for their extension socket, synthetic cloth, and mosquito swatter.
Social Media Management
Content Production
Instagram Ads
Grasping the brand's identity...
Having been around since before the launch of Facebook, Kenmaster's products were mostly known amongst older Millennial and Gen X families.
As its consumer base started shifting to younger demographics, Kenmaster realized its need to focus on growing its presence on social media platforms such as Instagram.
The Strategy
To achieve growth on the platform, we focused on these key aspects:
Hosting giveaways, often in collaboration with other brands
Posting fun tips and comedic reels related to daily life at home
Working with talents who represent the targeted demographic
Featuring products in educational or meme posts in a subtle way
Introducing visual guidelines and designs that are more eyecatching and fun
The Results
Engagement reach
Monthly account reach
Followers (mid
2022 - mid 2024)
