As Indonesia's leading pioneer in food waste disposers, SinkGard addresses common kitchen issues such as smelly sinks, pipe blockages, and the presence of insects and pests.
ts adoption of US technology and 30+ service outlets across Indonesia make it the perfect solution for newlyweds, families, and home chefs looking to build or improve their kitchen space.
Social Media Management
Creative Consultancy
Meta Ads
Before
SinkGard came to us with the challenge of growing its Instagram account and improving conversions, as it had experienced stagnation in growth and less-than-ideal conversions.
DMs from potential customers also often questioned SinkGard's value of investment, indicating weak branding and product education on the platform.
The Strategy
To address these pain points, we focused on:
Improving SinkGard's ad settings
Creating more interactive content that responds to audience comments and DMs
Presenting SinkGard as an investment in product education posts
Adopting a Millennial tone of voice and humor
Introducing classier visual guidelines and designs
The Results
Profile visits within
the first month
Monthly link taps
Monthly account reach
