Born from the passion of two wine lovers, The Winemafia offers Indonesian aficionados a refined selection of high-quality wines.
With a thoughtfully curated selection from across the globe, The Winemafia maintains its collection in a 24-hour air-conditioned environment, ensuring the preservation of each bottle's pristine quality.
Social Media Management
Content Production
Creative Consultancy
The Challenge
The Winemafia planned to open its first offline store and needed a fresh Instagram aesthetic to attract more visitors.
While The Winemafia had been consistently posting on their old account, they wanted to reach a broader audience, solidify their identity as a curated wine shop, and boost sales. With the old account also suspended from running ads, it became clear that a refreshed strategy was essential.
The Strategy
To address these pain points, we focused on:
Developing classy visuals that highlight products and the store
Pairing wine with everyday food and activities
Tapping in to F&B reel trends
Infusing storytelling into educational posts
Adopting a more approachable and interactive tone of voice
The Results
Increase in
engagement rate
Monthly account reach
Monthly link taps
